A new trend of publishing

by michele 22. December 2011 04:21

or simply an emphasis on excellence?

What do the following four magazines have in common? These independently published magazines respect and know their readers. They manage to produce magazines without being based on an advertising model with the limited ads chosen to meet certain design guidelines. These publishers have all used heavy grade, non gloss paper which is perfect bound. They have the feel of a book, with three of them over 150 pages. The photography is excellent and they are full of content.

Published in Calgary, Uppercase has a wonderful description of what inspires them: "Enchanted by great ideas and strange inventions, by colours and patterns, things fancy and frugal; the charm of vintage in a modern life; the ridiculous and the sublime." This magazine is truly filled with design inspiration, and creativity. When I spoke with Celine the editor of Pure Green, a stylish green living magazine from Ontario, she let me know that they want a magazine of quality and substance. They want readers to refer back to it time and again, to treasure it. I think all of that is there in their premier issue. Hailing from Vancouver twice a year, Inventory is  "A Curation of Ideas in Product, Craft and Culture"  "We value products and clothing for more than just their appearance, admiring how they're made, by whom, and why." Like the well crafted products they write about, Inventory will take pages to give their readers indepth stories, such as the twelve pages on one of the finest knitwear brands in the world. Lastly direct from Denmark comes Jeanne D'arc Living. Another lifestyle magazine that draws you in to their warm pages. I feel comforted when I look at the photos of homes, gardens, and want to cook the carbonara recipe.  What makes all of these magazines such a great read is that they are not interuppted by ads and you feel like you are being welcomed into a unique experience.

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About the author

I was born in Yarmouth and grew up in Chester. I have lived on a sailboat, travelled to Zimbabwe, and lived in England where I worked in a fabulous country house hotel. While in England I met Stephen and then brought him home to Nova Scotia. Now I am a wife, mother of two great kids, and a businesswoman. Life is good.